MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

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III. EXTERNAL SITUATION ANALYSIS

B. Extent of Demand

The extent of demand section deals with the quantitative aspects of demand. It needs to address the total size of the market, any overall trends in the market, and the seasonality and cyclicity of the market. It also provides future forecasts for market size.

 

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