MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

Please use your back button to return to the outline.

 

 

III. EXTERNAL SITUATION ANALYSIS

A. 6. B. How do they select a particular product?

This section directly details the evaluative criteria that markets or segments utilize to make their purchase decisions.

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links