MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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III. EXTERNAL SITUATION ANALYSIS

A. 6. A. How do they choose?

This section should detail the decision making methods that customers utilize when making their decisions. Do they focus on a single attribute? …or a few?…or many? How do they combine the attributes in order to arrive at a decision. This behavior tends to be segment specific so you may need to detail the issue for each segment.

 

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