MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
Please use your back button to return to the outline.
III. EXTERNAL SITUATION ANALYSIS
A. 6. A. How do they choose?
This section should detail the decision making methods that customers utilize when making their decisions. Do they focus on a single attribute? or a few? or many? How do they combine the attributes in order to arrive at a decision. This behavior tends to be segment specific so you may need to detail the issue for each segment.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|