MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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II. INTERNAL SITUATION ANALYSIS
E. Skills of the Firm
This section is very straightforward and really involves a description of what the organization is good at. In order to do this section ask yourself, "What do we do better than others both in general and compared to others in our industry?"
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|