MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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II. INTERNAL SITUATION ANALYSIS
C. 4. C. Program Objectives
The purpose of this section is to identify specific marketing mix objectives that the organization is currently attempting to accomplish. Here you need to identify what the organization is currently doing with respect to product development and product line management, pricing, distribution and promotion programs in order to be able to check these programs for internal consistency and consistency with higher level objectives and goals of the organization.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|