MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

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II. INTERNAL SITUATION ANALYSIS

C. The Plan

The purpose of this section is to lay out what the organization is currently trying to accomplish and how it is trying to accomplish it.

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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