MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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II. INTERNAL SITUATION ANALYSIS
B. 6. Performance of distributors, end users, key customers.
Here you are drawing conclusions regarding where any profitability trends are coming from with respect to your distribution channels and markets. If trends are consistent across markets, segments, geography, and distribution channels it is important to point that out..
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|