MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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II. INTERNAL SITUATION ANALYSIS
B. 5. Trends in sales, costs, and profits by products.
Here you are drawing conclusions regarding where any profitability trends are coming from with respect to your product and/or service offerings. If trends are consistent across products, it is also important to point that out.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|