MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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II. INTERNAL SITUATION ANALYSIS
B. 4. Changes in volume and profit ranking of product lines and items in the product line.
This is a very typical breakout for the profit analysis you began in section II. B. 3. If there is a profitability trend, you will want to see if it is being driven by specific products or product lines.