MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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II. INTERNAL SITUATION ANALYSIS
B. 3. Profit History
In this section you want to take a look at profitability in order to spot any trends that may be occurring there. This is really an integration of the sales and cost history information you have already put together in the previous two sections. Like the previous two sections, you will want to break this into smaller pieces to look at where any trends are coming from. The next two section subheadings are suspect areas for breaking profits down in your analysis.