MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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II. INTERNAL SITUATION ANALYSIS

A. Financial Resources

The financial resources section is intended to give an indication of how much financial muscle the organization has available to it. This section details the financial size of the organization, makes judgments regarding the absolute and relative financial size of the organization and draws conclusions for strategy based on these judgments.

 

 

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