Topics Covered in Comprehensive Small Business Training

Developing the Business Owner
º        Personal and Business Credit
º        Organizational Skills
º        Marketing and Presentation Skills
º        Basic Computer and Internet Skills

The Business Plan
º        Contents and Style
º        Primary Market Research
º        Secondary Market Research

The Marketing Strategy
º        Defining and Pricing of Products &
         Services
º        Creative Advertising
º        Promotional Materials
º        Public Relations
º        Customer Service and Accessibility
º        Websites
º        Networking
º        Managing the Sales Process

Business Management
º        Legal Issues:
          Business Entity, Intellectual Property, Contracts, Employement
º        Human Resource Management:
          Employees and Independent Contractors
º        Insurance:
          Property, Casualty, Liability, Health, Disability
º        Technology for Small Business

Financial Management
º        Financing the Business – Sources and Uses of Funds
º        Record keeping
º        Sales, Expense and Break-even Analysis
º        Basic Accounting Principals
º        Taxes:  Federal, State and Local
º        Developing 3-year Financial Projections:
          Statement of Cash flows, Income (Profit & Loss) Statement,
          Balance Sheet

Final Project - 3 Year Business Plan
º        Description of Business and Operations
º        Marketing Strategy
º        Financial Statements