Professional Competitions

National Student Advertising Competition
The Bateman Competition

The American Advertising Federation’s National Student Advertising Competition

Core Curriculum

A great way to learn about the advertising campaign process is to participate in a national advertising competition. Under the direction of Communication faculty, our students routinely compete in the American Advertising Federation’s (AAF) National Student Advertising Competition (NSAC). The AAF is the oldest national advertising trade association in the U.S.

Each year a corporate sponsor provides a case study outlining a current, real world advertising challenge they face. Recent sponsors have included Nissan, State Farm Insurance, and Glidden Paint.

Students research the product and its competition, identify the client’s key problems and devise an integrated marketing communications campaign for the client. Student teams submit a written plan and "pitch" their campaign recommendations to a panel of industry professionals.

More than 150 colleges and universities enter the NSAC annually. Regional NSAC competitions are held each spring in 15 districts throughout the U.S. The winning teams advance to compete in the finals at the AAF’s National Conference in June.

We’re proud to add that our student teams have advanced to the finals a number of times since the mid-1990s. To learn more about the NSAC please visit the AAF’s websiteOpen link in a new window or contact Dr. Kihan Kim or Dr. Randy Jacobs.
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The Bateman Competition

If you’d prefer to learn about public relations campaign development, then getting involved in the Bateman Competition is an option. Members of the University of Hartford's Public Relations Student Society of America (PRSSA) routinely compete in the national Bateman Competition. Each year a nationally established organization or company sponsors the competition which requires students to analyze a situation by conducting relevant research, leading to the development and implementation of a campaign that effectively addresses the situation, and to report the results to Public Relations Society of America representatives. The top three finalists are invited to present their campaign to the sponsoring organization. Recent sponsors have included Ford Motor Company, Visa USA, and the American Heart Association.

To learn more about the competition, contact Dr. Susan Grantham or visit the Bateman Competition websiteOpen link in a new window.

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