Areas of Emphasis

Advertising and Public Relations Emphasis

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Graduate Overview

What do employers look for in college graduates? Countless studies tell us they want new hires that use logic and reason to solve problems. They want employees who can communicate well and work effectively in groups. And they want graduates with broad knowledge of their field and relevant work experience gained from internships or part-time jobs.

Our Advertising and Public Relations program prepares students with the knowledge for entry-level advertising, public relations and marketing positions. Writing, analysis, and research skills are developed across the full range of coursework. Our students produce portfolio-level work for local clients in our campaigns classes and by participating in national competitions sponsored by the American Advertising Federation and the Public Relations Student Society of America.

Internships provide further opportunities for students to extend their learning in the real world. In short, Advertising and Public Relations emphasis graduates are ready to meet and exceed an employer’s expectations.

For more information about the Advertising and Public Relations emphasis, contact Dr. Susan GranthamDr. Randy Jacobs, or Dr. Kristin Comeforo .

Course requirements

In addition to the Communication Core, students in the Advertising and Public Relations emphasis take:

  • CMM 260 Communication and Advertising
  • CMM 271 Introduction to Public Relations
  • CMM 360 Advertising Copywriting & Layout
  • MKT 310 Introduction to Marketing

1 course from among these Communication Analysis classes:

  • CMM 448 Audience Analysis
  • CMM 371 Public Relations Cases
  • CMM 310 Political Communication
  • CMM 346 Media Industries
  • MKT 340 Consumer Behavior

1 course from these Communication Campaign classes:

  • CMM 460 Advertising Communication Tactics
  • CMM 471 Public Relations Campaigns

One course each from the School of Communication’s other two emphases (Communication Studies and Media and Journalism) or two courses from either one of them.

More details about these requirements are provided on the Advertising and Public Relations Course Requirements form.


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