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 Mary Carsky has been the Associate Professor
of Marketing and Chair of the Management/Marketing Department since1995. Dr. Carsky came
to the University of Hartford in 1989, four years after completing a Ph.D. at Virginia
Polytechnic Institute and Sate University. As a professor of marketing, her major teaching
and research interests focus on consumer information, consumer relationships and customer
satisfaction. She enjoys teaching marketing research as well as consumer behavior and
managing customer relationships. Specific topics of her research have included
consumer use of point-of-sale information, awareness of food labeling requirements, and
customer satisfaction with services. She has particular expertise in the design and
implementation of survey research as well as with univariate and multivariate data
analysis techniques.
Marketing research gives students
particular skills that will be of use throughout their careers. An understanding of the
factors associated with consumer behavior and customer satisfaction is the most important
element in marketing. Dr. Carsky says, "If I can help students develop an
appreciation for the customer, I will believe that I have been successful as
teacher".
Dr. Carsky's interest in research
has been translated into twenty three journal articles and more than forty conference
proceedings. Professor Carsky's research has been published in a variety of marketing and
business journals including Journal of Consumer Affairs, Journal of the Academic of
Marketing Science, Journal of Business Research and Journal of Consumer Satisfaction.
In 1999 she won an award for the
best paper in the "Journal of Macromarketing". This article examined
the evolution of quality in consumer goods, and concluded that quality of goods had
increased and there is less risk in purchasing poor quality today. In order to keep
current with business practices she conducts one or two marketing research per year.
Dr. Carsky has done studies for The
Hartford Whalers, Wadsworth Atheneum, Edwards Supermarket, Hartford Monthly Magazine, the
Hartford Symphony Orchestra and several local and regional
businesses.
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