Kathy has worked at BBDO New York for the past six years, most recently as an account management consultant. Her experience includes consumer packaged goods and technology. She has had significant experience in new product development and product launches. In her latest assignment, she launched the Cingular brand, the second largest wireless service provider in the country. In her role on the Cingular business, she coordinated branding and retail advertising activity, including production of the nationally recognized "Dan" Super Bowl television execution, featuring artist Dan Keplinger. She also spearheaded Brand Identity guidelines and standards to ensure consistent communication across all marketing efforts.
to working on Cingular, Kathy specialized in the packaged goods category. She
has managed leadership brands such as
began her advertising career in
received her A.B. in Economics and English from