TEACHING INTERESTS: All aspects of advertising, integrated marketing communication, persuasion, media effects, and quantitative research methodology.
I teach the following courses:
CMM 212: Persuasion
CMM 311: Research Methods
CMM 360: Ad Copywriting & Layout
CMM 449: Media & Society
CMM 260: Communication & Advertising
CMM 460: Advertising Communication Tactics
CMM 462: Advertising Competition.
Feel free to click on the course numbers to review the syllabi.
RESEARCH INTERESTS: Cognitive motivation and involvement in mediated message processing; consumer behavior theory; persuasive and marketing communication message content; and the role that emerging technologies plays in mediated message processing.
You can view my CV by clicking on curriculum vitae.
I can be reached at the
following: Edward T. Vieira, Jr.
School of Communication
University of Hartford
200 Bloomfield Avenue
West Hartford, CT 06117-1599
Tel.: (860) 768-5418
Have a great year!
Last Revision January 3, 2003