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Welcome to Ed Vieira's Web Site at the School of Communication at the University of Hartford!

TEACHING INTERESTS: All aspects of advertising, integrated marketing communication, persuasion, media effects, and quantitative research methodology.

I teach the following courses:

CMM 212: Persuasion

CMM 311: Research Methods

CMM 360: Ad Copywriting & Layout

CMM 449: Media & Society

CMM 260: Communication & Advertising

CMM 460: Advertising Communication Tactics

CMM 462: Advertising Competition.

Feel free to click on the course numbers to review the syllabi.

You can access Blackboard course material by clicking on Blackboard.

RESEARCH INTERESTS: Cognitive motivation and involvement in mediated message processing; consumer behavior theory; persuasive and marketing communication message content; and the role that emerging technologies plays in mediated message processing.

If you wish to view or complete my online research surveys, please click on surveys.

You can view my CV by clicking on curriculum vitae.

I can be reached at the following:        Edward T. Vieira, Jr.
                                                                                        School of Communication
                                                                                            University of Hartford
                                                                                          200 Bloomfield Avenue
                                                                                    West Hartford, CT 06117-1599
                                                                                            Tel.: (860) 768-5418
                                                                                        Email: vieira@hartford.edu

Have a great year!

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