Remote Access to Online Library Databases:
Developing new methods for justifying and
counting changing statistics.


Sara B. Metcalfe

LSI 580 - Evaluation and Research
Professor Mary Brown
Southern Connecticut State University


Table of Contents

I. Abstract

II. Introduction

III. Literature Review

IV. Sampling Plan and Methodology
A. Student Survey
B. Librarian Survey

V. Survey Results
A. Student Survey
B. Librarian Survey

VI. Discussion

VII. Conclusion

VIII. References

IX. Appendix
A. Survey Instruments - Student
B. Survey Instruments - Librarian
C. Letter to Librarians


I. Abstract

Remote access to online databases is becoming increasingly popular, especially among college students living on campus whose computers are connected directly to the library. However many libraries are still struggling to count this new brand of library patron and justify their use. Two different surveys were distributed. The first to patrons accessing the Mortensen Library at the University of Hartford. Over the course of one week, 80 surveys were completed by undergraduate and graduate students inquiring about their library use habits. The second survey was sent to 36 Head Reference Librarians in academic libraries that belong to the Connecticut Council of Academic Library Directors (CCALD) to discover whether they have noticed any change in their circulation, gate count, and reference statistics. They were then questioned about the methods they use for taking statistics, and if they needed to change these methods to compensate for remote users.


II. Introduction

Libraries are forever counting everything from the number of books received within a fiscal year, to how many patrons access various departments and library resources. With the growing popularity of personal computers in the home and classroom, and easy access to the internet it was just a matter of time before libraries began offering remote access to their databases. This means more and different users for reference departments to count, but how? Reference departments are busier than ever with these new technologies however, there is no sure way to determine who is accessing them, and where they are accessing them from.

The Mortensen Library at the University of Hartford recently noticed a significant drop in their gate counts due to the popularity of accessing the libraries databases from home by the students. As a staff member there, the researcher was interested in discovering whether this is a occurrence to the Mortensen Library. As well as discovering whether other academic libraries in Connecticut are experiencing the same phenomenon, the research also hoped to discover how these other libraries are compensating for the change, and what methods they are using to count this new brand of user.

Over the past five years, the research habits of students have changed drastically with libraries initial additions of CD-Rom databases and subsequent online resources. Due to the ease of use that online databases offer, and the ability to access a wide variety of resource in one area from the comfort of ones own home, students seem to prefer this mode of research, especially if the online databases are full-text. Students at the University of Hartford were surveyed to further study their library use habits.


III. Literature Review

Two of the most useful resources on the topic of remote access to online databases and counting those resources are columns written by Carol Tenopir in Library Journal and Online. Within each article she discusses a variety of topics concerning reference librarians, touching on everything from reference use statistics to her most recent column “Online Databases”. Interested in tracking changes in reference services, Tenopir sent surveys to libraries in the United Stated and Canada who were members of the Association of Research Libraries (ARL) in 1991, 1994, and 1997. In the most recent survey, 110 questionnaires were sent out during the fourth quarter of 1997. Rather than sending out a large survey, Tenopir simply sent the reference librarians a few simple question which they were asked to answer and comment on. The 68 responses were received from mostly larger institutions of 10,000 or more full-time students, and more than one library. Due to immense amount of information she relieved, Tenopir was able to break the study down into a series of articles. To experience the full effect of her study, it is most useful to compile all of the article she has written on the study and read them as though they were one.

In 1997, a group called The International Coalition of Library Consortia (ICOLC) was formed to encourage discussions among higher education institutions who belong to consortium on a variety of different subjects that effect them. In November 1998 they released a document titled “Guidelines for Statistical Measures of Usage of Web-based Indexed, Abstracted, and Full Text Resources” (http://www.library.yale.edu/consortia/webstats.html). In this document the ICOLC set about defining and creating guidelines for vendors to follow in regards to database interfaces and operation, and pricing practices The ICOLC is currently drafting guidelines for vendor produced statistical reports covering concerns such as privacy and user confidentiality, institutional or consortial confidentiality, and comparative statistics.


IV. Sampling Plan and Methodology

A. Student Survey
In surveying University of Hartford patrons, the Researcher was interested in gathering data pertaining to library use habits of the users, and more specifically their habits in relation to online databases and remote access. Using the study by Cooper and Dempsey (1998) as a model, the survey consisted of 11 questions ranging from multiple choice to comments. During the week of March 13, 2000, the surveys were left in areas that saw the greatest amount of patron traffic; the Circulation Desk, Reference Department, and Periodicals Department. Surveys were distributed manually by employees assisting the patrons, and also left in boxes for patrons accessing each departments services to complete on their own. At the end of the week, 80 surveys were completed by Freshman, Sophomore, Junior, Senior and Graduate students affiliated with the University of Hartford.

TABLE 1. Break down of the student population who completed the surveys.

B. Librarian Survey

Using Tenopir’s (1998) survey as an example, the second survey was sent to head reference librarians in libraries that are members of the Connecticut Council of Academic Library Directors (CCALD). Of the 36 surveys that were distributed, 50 % (18) of the surveys were returned. Rather than searching for figures and data to justify the success and/or failure of remote access to online databases, this survey sought to find the reactions and solutions to problems that many librarians may have had in regards to this new technology. With this change in the way the library is accessed, comes the need to discover updated techniques to count this new breed of user. This survey was a chance to discover whether other academic libraries in Connecticut are facing the same problem as the Mortensen Library at the University of Hartford in regards to dropping gate counts, and increased online access.


V. Survey Results
A. Student Survey
Part 1 - Student Survey Initial Research Results

From the results listed in Table 1 (above), we can see that the largest percentage of students who accessed the physical library building were Freshman (29.3%) and in Table 2 that 21 of those 24 Freshman students surveyed (87.5%) had a computer in their home or dorm room.
This question was an important first step in determining how students are utilizing the library. It illustrates just how many students actually have the resources necessary to access online databases remotely. One of the benefits of having access to a computer at home, is the ability to connect to library databases that offer full-text journal articles. Though it is possible to view these articles directly from the computer screen, most students still prefer to print them up and have paper copies that they can mark up and make notes on. Though online databases are very popular, this seems to indicate that many people can still not live without paper resources. The following table (Table 2 ) compares how many of the students surveyed have computers and how many are actually connected to printers.

TABLE 2. Illustrates a breakdown of the classes who completed the survey and the number that have computers in their homes or dorm rooms, and printers connected to their computer.

87.8% of the students surveyed have computers
89.8% of the students surveyed with computers have printers connected to them.


To better determine what additional resources are needed for a particular subject libraries need to survey what populations are accessing them, and what materials they need. On the survey, students were asked what they were majoring in. It was discovered that the largest number of students (18.8% of the 80 students surveyed) were from the Education Department followed by 12.5% (10 students) from the Communication Departments. It is interesting to note that although the University of Hartford has a separate music library, music majors were the fifth largest group (8.3%) to access the main library.



TABLE 3. Break down of disciplines visiting the library


The next question posed to the students asked them to approximate the frequency of use of the physical library building. The results can be seen in the following Example. It is interesting to note the most frequent use is that of Freshman (10 of the 24 or 42%) and Seniors (10 of the 21 or 48%) accessing the library “A few days per week”. The majority of students (38.8%) accessed the library “A few days per week”

TABLE 4. Measures the frequency of students visits to the physical library building


Interested in discovering the actual frequency of the students remote access to databases, they were asked to indicate how often they used the libraries online resources. It is interesting to note that in Table 4, 2.5% of students had never visited the library, while in Table 5, 33.8% had never accessed the library remotely. Of the 27 students (33.8%) who never accessed the library remotely, 6 of those (7.3%) did not have access to a computer in their homes. 21 of the 27 students (25.6%) did have computers in their dorm rooms. For those that circled other, they were asked to explain. Some of the responses included:
• Once this year
• Occasionally when I have a paper, which is rare
• Every two months
• A couple times, but got new computer and didn’t bother to set it up for that again.
• Just learned how.

TABLE 5. Measures the frequency of students remote access to the libraries online databases.


** Of the students who had never accessed the online databases from outside the library the following indicates whether they had the resources necessary.



Once we determined how frequently the physical library building was being used, and by who, the next step was to find out why (for what reason are students using the library). Obviously, the majority of students used it for studying (27.4%) and research (32.8%). Though resources available on the libraries homepage can be accessed remotely, 17.7% indicated that they used the library to access the computers in the reference departments. Again, a small percentage (7.5%) responded other. The “other” responses include:
• Reserve Material • Make Copies
• Research Material • Getting Books
• Group Meetings • Tutoring

TABLE 6. Indicates the purpose for using the library.


B. Librarian Survey

Initial findings in this study were very surprising. Having observed first hand drops in traditional statistics taken at the Mortensen Library, the researcher was expecting more libraries to have gone through the same experience. After analyzing the few “numbers” that were requested, it was quite surprised to find that not as many libraries as imagined were experiencing dropping gate counts. Of the 18 surveys that were returned only 28% (5) had noticed a drop in gate count, whereas 72% (13) had not experienced any drop. However, 56% (10) of the librarians had noticed a drop in circulation statistics and 44% (8) had not. 44 % of reference librarians surveyed did find a drop in reference statistics, and 56% had not.

Figure 1. Drops in (a) gate count, (b) circulation statistics and (c) reference statistics.

After analyzing these statistics, it was interesting to go on and read the comments that were made by those libraries which had not noticed any change. Their comments generally clarified why they had or had not noticed any significant change in gate counts and statistics.

• The online databases have actually seemed to increase library usage. We’ve increased the number of databases, we try to make access as easy as possible, we encourage the use of online databases, and we’re trying to expand remote access.

• We opened a new library in January 1999. Usage has increased dramatically.

• We encourage students to use a variety of sources and tell them about how books exist which may have exactly the information they need while they would need to research the internet for a long time for the same information. In a nutshell - marketing and “sales pitches” .

• We are adding more online databases, full-text, as well as indexing and abstracting. Just added JSTOR and it has been received very well.


VIII. Discussion

Remote access to online resources is the way of the future, however with this popular trend comes new problems. How do librarians count this new brand of users? Many librarians are still employing old methods to calculate the wide range of users they see in the physical library building, and are struggling to find ways to ascertain how many people are accessing their various online databases.

Unfortunately, at the University of Hartford many of the senior administrators are not aware that there is more to count than “warm bodies” stepping foot into the library. This being the case, the library has taken numerous measures to lure students into the physical library building. A state-of-the-art computer users branch was recently added. Though there are a number of other users branches across the campus, many students have said that they prefer using the facilities in the library. Not only are the facilities in the library more esthetically pleasing, but students have numerous resources and research assistance from the librarians at their finger tips. Presently, the Mortensen Library is petitioning to university administrators for a coffee shop to be added to the library. Because of the addition of the users branch and state -of-the-art computers added to the reference department, the gate count was up 4500 since last April 1999. In a recent assessment of activity occurring on the webpages at the University of Hartford, it was discovered that the Mortensen Library homepage was accessed more times than the actual university’s homepage. The library experiences an average of 15,000 hits per month with most of the visitors bypassing the Universities homepage, and going right into the library’s. This in itself should be a sure sign to the University administration of the importance of the library.

One of the most useful resources offered to students at the University is the Information Skill’s Tutorial. This not only educates students, but brings the “warm bodies” into the library that the administration feel is so important. Through this workshop, students learn the “ins and outs” of the libraries homepages, and how to use various resources and databases offered online. This also brings more students into the library, and makes them aware of the facilities. Of the 80 students surveyed only 23.8% had taken the Information Skills Tutorial, however, due to greater publicity for this course 41.7% of the 24 Freshman surveyed had taken a this course. Table shows a marked increase in the number of students who have taken the tutorial from the senior class who enrolled in the University four years ago, to the Freshman who came to the University in the Fall of 1999 (eight months ago). When asked what librarians feel is the biggest problem with online resources, 27.8% answered “insufficient training by users”. 62% of libraries surveyed presently offer a library tutorial to students.



Figure 2. Percentage of students arranged by class who attended an Information Skills Tutorial at Mortensen Library.


The demise of periodicals collections in paper format is a major concern in many libraries, especially with the reallocation of funds from paper to full-text electronic databases. One of the factors that encourages remote access are full-text resources such as EBSCOhost, Lexis-Nexis, and J-Stor, see Table 7. Tenopir (1999, May) noted in regards to her most recent survey, that when librarians are choosing databases for their libraries, one of the major factors they take into consideration is the availability of full-text. After taking time to show patrons how to access the various databases, both full-text and abstracted, it is then expected that they will make intelligent choices in the resources they choose. However, this is not the case. Most of the time, due to factors such as convenience and time constraints (and more often than not laziness), many will only use the full-text not realizing that this limits much of the information they will find. To contradict this, Cooper and Dempsey (1998) state that “On-campus remote users are likely to be highly motivated, possess significant experience with library research and familiarity with electronic resources and demonstrate relatively high success in using information technology.”

One of the more interesting questions asked of the students was which of Mortensen Library’s online databases did they access on a regular basis. Not surprisingly, the most popular database is EBSCOhost, which offers a wide variety of full-text and abstracted journals.

Though online databases are very popular, they do have their downfalls. The biggest draw back to online resources that many of the libraries surveyed all agreed with was the instability of this new technology. Frequent computer glitches and crashes, and slow connections to the internet. Authentication problems plague those patrons accessing the resources from off campus as many of the popular internet providers do not support proxies. Many libraries are getting around this problem by utilizing web2. This allows the patrons to log in with their student number and password, and they do not have to reconfigure their browser.






TABLE 7. Most frequently accessed databases by students


Many librarians are concerned that with the advent of full-text, online resources libraries are setting themselves up for disaster. Libraries have begun canceling those titles which they receive full-text as they just can’t afford to have both. For years University Microfilms, a division of Bell & Howell has provided microfilmed copies of the New York Times. In 1993 many of the New York Times freelance writers were outraged that their works were being reproduced without their knowledge or permission and took several companies including University Microfilms to court to challenge this. Though the judge ruled in favor of the companies that were archiving the material onto microfilm and CD-Roms it began to make many very nervous. As popular as full-text journals are, many are worried about the stability of the vendors who keep deleting and changing the lists they draw from and copyright issues as discussed above.

Counting actual hits to these databases has become a big dilemma for many libraries, often having to rely on each online vendor to supply a monthly usage bulletin. The biggest problem with the monthly statistics that vendors provide is that they do not break down whether the hits are occurring internally or externally. In discussing justification for supporting and counting remote access to library databases, Hiott (1999) makes an important point about why libraries need to count remote users “The library’s role as an electronic information provider at home must be as visible as its current role as electronic information access provider in the library. Being able to tell which patrons are in the library and which are at a remote site will be essential to defining and justifying these future electronic services”. Of the of libraries surveyed 56% rely heavily on each individual vendor to supply them with monthly use statistic. These monthly numbers are very simple and do not break down who is accessing the databases and from where.

There are number of companies producing software for businesses in which they can track users to their site, determine which pages are the most effective and being accessed most frequently. One of these sites is called Webtrends (http://www.webtrends.com). Though the products these companies supply are marketed towards businesses, they also quite useful to libraries, however, they can be quite expensive. Not only do you have to purchase the software, but you also need to pay yearly subscriptions. Depending on the package you choose, software can cost anywhere from $500-$2000 A one year subscription to a company such as Webtrends can range from $150-$600. However, if you purchase both the software and subscription together, you are eligible for a discount. The most useful software package offered by Webtrends would be their Log Analyzer which will track users to your website and tell you where your users are coming from, and where they go once they reach your site.


IX. Conclusion

Due to their extreme popularity, online databases and remote access to them are here to stay. To insure their success, patrons (students, faculty and staff) need to be educated on how to utilize them correctly and most efficiently. As for counting and justifying their use, the most viable and cost effective way to count hits to various databases, is to rely on the vendors to supply them.

It is incredible to look back at the resources and technology libraries were using only five years ago. Computer were still very slow, and the libraries Technology Departments were overcrowded with CD-Rom towers filled with various indexes. Back then, if the computer system crashed, the systems librarians often times would have to waste hours reloading the CD-Roms back onto the libraries system. Now, a less cluttered office, and a phone call made to the company offering the online databases will usually do the trick. With all of this change it makes one wonder where library resources will be in another five years, and how librarians be dealing with counting them.



X. References

Ackerson, L.G., & Szczepaniak, A. (1995, May). Using Local Area Networks to Achieve Remote Access: Some Lessons from a Pilot Test. Journal of Academic Librarianship, 195-197.

Battles, M. (2000, January). Lost in the Stacks. Harper’s Magazine, 36-39.

Cooper, R., & Dempsey, P.R. (1998). Remote Library Users: Needs and Expectations. Library Trends, 47, 42-65.

Hiott, J. (1999, October). Making Online Use Count. Library Journal, 124, 44-47.

Lipow, A.G., & Creth, S.D. (Eds.). (1995). Building Partnerships. Berkeley, CA: Library Solutions Press.

Margaret, S. (1996, November/December). Remotely Possible? Simple Remote Access to the Network. Computers in Libraries, 63-67.

Mullins, Jim. (1999). Statistical Measures of Usage of Web-Based Resources. The Serials Librarian, 36, 207-210.

O’Brien, S. (1996, January). Providing Wide-Area Database Access to a College Campus Using the Internet. Computers in Libraries, 57-59.

Shirato, L. (Ed.). (1995). The Impact of Technology on Library Instruction. Ann Arbor, MI: Pierian Press.

Tenopir, C. (1999, June). Influencing Database Use in Public Libraries. Library Journal, 124, 40-41.

Tenopir, C. (1999, May). Online Databases. Library Journal, 124, 36-37.

Tenopir, C. (1998, May). Reference Use Statistics. Library Journal, 123, 32-33.

Tenopir, C. (1998, March). Plagued By Our Own Success. Library Journal, 123, 39-40.

Tenopir, C. & Ennis, L. (1998). The Impact of Digital Reference on Librarians and Library Use. Online, 22, 84-87.

Tenopir, C. & Ennis, L. (1998). The Digital Reference World of Academic Libraries. Online, 22, 22-27.

Thomsen, E. (1999). Rethinking Reference. New York: Neal-Schuman Publishers, Inc.





XI. Appendix
A. Survey Instruments - Student


SURVEY - Students


Are you a:
Freshman Sophomore Junior Senior Grad

What is your major?

Do you have a computer with internet access?
Yes No Do you have a printer? Yes No

How often do you access the physical library building?
a. Everyday e. Once a month
b. A few days per week f. During Finals
c. Once a week g. Never
d. A few times per month h. Other (please explain)

For what purpose do you use the library?
a. Studying d. Access the computers in Reference
b. Research e. Access the computer users branch
c. Hanging out f. Other (please explain)

How often do you access the library from home (via the internet)?
a. Everyday e. Once a month
b. A few days per week f. During Finals
c. Once a week g. Never
d. A few times per month h. Other (please explain)

When at the library, how likely are you to ask for assistance?

Have you taken Mortensen Library’s Information Skills Tutorial?
Yes No

If you were the Director of the Mortensen Library and could make any changes to the library you wanted, what would they be? (Please have fun!)


B. Survey Instruments - Librarian


ONLINE RESOURCES SURVEY

If you run out of room, please feel free to add additional comments on the other side.


How many students (undergraduate & graduate) are enrolled in your college/university?


Have you noticed a drop in the following? What do you estimate the change to be?
Gate count ________ Circulation statistics________ Reference statistics________


Has your library done anything to compensate for the change? Please explain.




Have you had to modify/change the statistics you take? Please explain.




What methods are you using to count reference use? Please explain.




What methods are you using to count remote use? Please explain.




What do you feel are the biggest problems with online resources? Please explain.




Which modes of reference assistance do you offer your users?
Online E-mail Phone In person Other (please explain)


How much time (on average) do your reference staff spend training online users?
a. Less than five minutes d. 20-30 minutes
b. 5-10 minutes e Other (please explain)
c. 10-20 minutes


Do you offer library computer tutorial class to your students? YES NO


To return the survey, please turn the survey over and fold and tape where indicated.
(When securing document, please use tape and not staples.)


C. Letter to Librarians

Sara B. Metcalfe
16 Frederick Road
West Hartford, CT 06119










4/23/02


Dear ,

I am a library science student at Southern Connecticut State University. As a final assignment for the class Evaluation and Research taught by Professor Mary Brown, I am writing a research paper on the effects online resources are having on college and university libraries in Connecticut. As the Serials & Stacks Coordinator at the Mortensen Library, University of Hartford, I am well aware of the impact this is having on academic libraries. Though I do not intend to come up with the definitive solution, I do hope to discover innovative and useful ways for libraries to cope with, justify, and count this new brand of user. Your participation in this survey would be greatly appreciated. As a thank-you, I will send you the end results in hopes that this examination will aide your library also.

To return the survey, please turn the survey over and fold and tape where indicated. (When securing document, please use tape and not staples.)

If you have any comments, questions or concerns please do not hesitate to contact me.

Sincerely,



Sara B. Metcalfe
(860) 233-4816
metcalfe@mail.hartford.edu


 

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