Conference Program

The itinerary for the Macromarketing 2003 Conference is as follows:
Date Start Time End Time Function
Monday, August 11, 2003 6:30 PM 8:30 PM Registration and Reception
Tuesday, August 12, 2003 8:30 AM Corine T. Norgaard, Dean of the Barney School
8:45 AM 10:15 AM Session A: Issue in Diversity
Session Chair: Mary Carsky

"A Preliminary Conceptual Comparative Evaluation of Cultural Difference in the Hospitality Industry"
Jonathan Wee Pin Goh, Nanyang Technological University
Anothony Pecotich, University of Western Australia School of Business

"Diversity in Relationships: Shared Values and Movement of Meaning - the Case of the Smaller Business Conceptualized"
Sue Vaux Halliday, University of Gloucestershire Business School
Richard Christy, University of Portsmouth Business School

"Religion's Role in Addressing the Deterriotiralization Wrought by Globalization"
Sudhir H. Kale, Bond University

10:15 AM 10:45 AM Break
10:45 AM 12:00 PM Session B: Retail Perspectives New and Old
Session Chair: Brian Jones

"An Historical Overview of the Department Store, One of Marketing's Greatest Innovations 1850-1930"
Robert D. Tamilia, University of Quebec at Montreal

"Scale Economies of Consumption: Some Macromarketing Considerations"
John D. Mittelstaedt, Clemson University
Robert A. Mittelstaedt, University of Nebraska

12:00 PM 1:30 PM Lunch
1:30 PM 3:00 PM Session C: Contemporary Consumption
Session Chair: Jerome Katrichis

"What Would Jesus Drive? Frugality Sermons in American Consumer Culture"
Terrence H. Witkowski, California State University, Long Beach

"The Globalization of Professional Sports and Counterfeiting of Sports Paraphernalia"
James W. Gentry, University of Nebraska-Lincoln
Jerome Heah, University of Nebraska-Lincoln
Sanjay Putrevu, Bryant College
Clifford J. Schultz, II, Arizona State University

3:00 PM 3:30 PM Break
3:30 PM 5:00 PM Session D: Law, Trust, Theory
Session Chair: Robert Tamilia

"The Robinson-Patman Act and Marketing Education"
Roger Dickinson, THe University of Texas at Arlington

"Trust in Marketers During the Progressive Era"
D.G. Brian Jones, Quinnipiac University
Alan J. Richardson, York University

"Getting to Know Wroe: A Short Biography of Wroe Alderson"
Ben Wooliscroft, University of Otago

Wednesday, August 13, 2003 8:30 AM 10:00 AM Session E: Models in Macromarketing
Session Chair: Terry Witkowski

"Heightening Social Responsibility in Marketing: The Concept of Quality-of-Life (QOL) Marketing, Proposed Antecedents and Consequences"
Dong-Jin, Lee, Yonsei University
M. Joseph Sirgy, Virginia Tech

"A Model of Consumption and Environmental Degradation: Making the Case for Sustainable Consumer Behavior"
Bahram Adrangi, University of Portland
Kanwalroop Kathy Dhanda, University of Portland
Ronald Paul Hill, University of South Florida - St. Petersburg

"How Physical Insfrastructure Might Moderate Innovation and Organizational Structure and Affect Economic Development in Developing Nations"
Samir Gupta, Monash University
Jack Cadeaux, University of New South Wales

10:00 AM 10:30 AM Break
10:30 AM 12:00 PM Session F: Evaluating Scholarly Contributions
Panel Chair: Stan Shapiro
Special Panel:
Assessing Our Ancestors: With Particular Reference to Wroe Alderson Discussion
Stanley J. Shapiro, Simon Fraser University, Chair
12:00 PM 6:00 PM Afternoon Excursion
6:30 PM 9:00 PM Reception and Dinner
Dinner Speaker: Carol Kaufman - Scarborough, Rutgers University, Camden

"Dynamic Growth and Change in South Africa: Diversity, Transformation, and Sustainable Growth"

Thursday, August 14, 2003 8:30 AM 10:00 AM Session G: Conceptual Developments
Session Chair: Mary Carsky

"The Branding System and Quality: Considered in Light of the Transfer of Meaning"
Ben Wooliscroft, University of Otago
Rob Lawson, University of Otago

"Towards Integrating Macromarketing into Marketing"
Jonathan Hu, University of Western Sydney

"Human Nature and the Marketing Concept"
Rob Lawson, University of Otago
Ben Wooliscroft, University of Otago

10:00 AM 10:30 AM Break
10:30 AM 12:00 PM Session H: Influence in Marketing
Session Chair: Terri Albert

"Marketing to Politicised Markets"
Hans Rask Jensen, University of Southern Denmark

"Disruptive Innovations, Quality of Life, and Social Marketing in Biotechnology: Application of Patient Quality of Life Surveys in Refractive Surgery"
William J. Ardrey, University of Western Australia
Anthony Pecotich, University of Western Australia
Donald Sanders, University of Illinois
Y. Ralph Chu, University of Minnesota

12:00 PM 1:30 PM Lunch
1:30 PM 3:00 PM Session I: Culture and Diversity
Session Chair: Bill Redmond

"Examining Cultural Messages of Monopause and Midlife"
Rene Gravois Lee, Quinnipiac University

"The Importance of Multicultural Marketing: A Selection of Attitudes and Preferences of Hispanic and African-American Consumers"
Terri Albert, University of Hartford
Charles Colby, Rockbridge Associated

"Getting More and Complaining More: Cultural Changes in Consumer Dissatisfaction"
Mary L. Carsky, University of Hartford
Jerry Katrichis, University of Hartford

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