Submission Guidelines

Now in its 28th year, The Macromarketing Conference has always been committed to a double-blind review process that requires full manuscripts for review for inclusion in the conference proceedings. In addition to typical review criteria is the criterion that acceptable papers reflect a macro perspective. Since the conference proceedings are not copyrighted, papers published in the Proceedings are eligible for publication in other desired Journal outlets. Many of the proceedings papers, following rewrite suggestions from participants, find their way into the Journal of Macromarketing.

Submission Procedure

Copies of papers should be received on or before March 3, 2003. Because the conference proceedings are not copyrighted, abstracts are not encouraged. However, abstracts will also be considered with the understanding that acceptances are limited to the number of available presentation slots and full papers will be given priority. Proposals for special sessions/panels must include the rationale for treating the topic as a special session/panel and an outline of issues to be presented or discussed, and the names and affiliations of proposed session participants.

Conference papers MUST NOT have been (a) previously published, or (b) currently accepted for publication elsewhere.

Manuscripts should be submitted via e-mail attachment (MS-Word 2000 or earlier version in PC format) to Bill Redmond. Special session proposals, and working papers by doctoral students can also be submitted for presentation at the conference. At least one author of accepted papers must register, attend and present.

Manuscript Guidelines

The following guidelines must be followed by accepted papers for inclusion in the Proceedings. Submissions may vary from this format, except for the page limit, but once accepted all papers must adhere to these specifications.

Accepted manuscripts should be submitted for inclusion in the Proceedings no later than 1 MAY, 2003. Please follow all instructions precisely; papers that deviate cannot be accepted.


Papers are limited to a maximum of twenty pages, single spaced, including tables, figures, appendices and references. (Abstracts should be 5 pages).

Word Processor Settings

Margins should be set at 1 inch top and bottom and 1 inch right and left. Base font should be set at Times New Roman, Times Roman, or CG Times, in 11-point size. All text should be left-justified.


A full horizontal line should be drawn at the top of the first page. One line is skipped; then the title should be printed in upper and lower case letters, 20 point type, and flush to the left margin. Titles that fill more than one line should be single spaced and each line left-justified.

The author(s) and affiliation(s) should be flush-left, single-spaced, and typed at the beginning of the second line below the title. Use 11 point type. Do not use titles such as "Dr." or "Professor," etc. Additional authors and affiliations should be stacked under the first.

Skip one line; place another full horizontal line after all the authors and affiliations have been listed. This separates the heading from the text.


All papers begin with a brief abstract of 100 words or less. This abstract should be single-spaced and italicized. Type size should also be 11 point.


The body of the paper should be single-spaced and should immediately follow the abstract. Be sure to begin with a first level sub-heading (see section on "headings") after the abstract and before the first paragraph of the body of the paper to clearly separate the two. Use 11 point type for the body of the paper.

Double space before first and second level sub-headings (in other words, leave one blank line). Sub-headings that take more than one line should be single-spaced. Double space between each listing in the reference section.

Sub Headings within the Body

First level sub-headings should be left-justified, boldface, in upper and lower case, and printed in 11 point type. Second level subheadings should be left-justified, upper and lower case, in bold italics and printed in 11 point type. Do not use headings other than these two types.

Figures and Tables

Figures and Tables should appear within the body of the paper and should be numbered consecutively. The figure or table number and description should appear in boldface 11 point type at the top. A horizontal line is used to separate table column labels and is also used at the bottom of the table or figure. Any illustrations, symbols or parts of a figure which cannot be printed should be carefully drawn with black ink. Under no circumstance may tables or figures be printed sideways.


Appendices, if used, should immediately follow the body of the paper and precede the references. The word "Appendix" should be left-justified at the top of each appendix. If there is more that one appendix, number each consecutively.

Citations and References

Reference and citation style should follow AMA or JMM format, and placed at the end of the document. Write the book, journal, or paper series in italics.

In the text, please cite only the last name of the author(s) and include the year in parentheses. Direct quotes should include a page number as part of the citation.

The word "References" should appear left-justified above the list. Entries should appear in alphabetical order, with a hanging indent.

Submission Requirements

All manuscripts should be written in English; the Conference Proceedings will be published in English.

Footnotes are not encouraged, please use them sparingly. Endnotes are not acceptable.

Should you have any questions, please contact Bill Redmond.


A Fuller Examination of Things

Shela Mate, University of Galion


Four score and seven years ago, things weren't so clear.


One thing that has mostly gone up in recent years is quality, particularly as viewed through the lens of quantity (Carsky, Dickinson and Canedy 1998).
Lastly, it seems that thing might get a little clearer with more research, particularly if fortified by grants.


Carsky, M., R. Dickinson and C. Canedy (1998), "The Evolution of Quality in Consumer Goods," Journal of Macromarketing, 18 (2), 132-144.

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