Welcome to the 28th Annual Macromarketing Conference !

The twenty-eighth Macromarketing Conference is the conference of the Macromarketing Society and the Journal of Macromarketing, and is the annual meeting of macromarketing scholars from around the world.

The official conference of the Journal of Macromarketing and the Macromarketing Society has always been known for its intimate format and high level of discussion, debate and interaction.

We invite past, present and future macromarketing scholars from throughout the world to submit papers, present their work, and participate actively in this rewarding academic experience.

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