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Overview
The
Barney School offers a major in marketing for students
aspiring to leadership positions in the private, public,
and not-for-profit sectors. The marketing specialization
includes courses in consumer behavior, marketing research,
and marketing strategy and a wide range of elective
courses. Elective courses may be taken in marketing
communication, retailing and sales management.
Career
tracks have been developed for students interested in
pursuing careers in specialized areas of marketing,
such as retail management and marketing communication.
These concentrations designate specific courses to fulfill
the elective segments of the marketing major. Other
concentrations can be developed to meet specific student
interests. All concentrations are developed through
academic advising.
Marketing
majors are encouraged to join the University of Hartford
chapter of the American Marketing Association. This
award-winning student organization offers a variety
of activities, including a series of speakers, career-oriented
programs, and student competition projects.
Requirements
for the Marketing Major -- Credits:
21
Junior
Year
Senior
Year
- MKT
420 Marketing Research [3]
-
MKT 454 Marketing
Strategy [3]
-
MKT 480 Internship
in Marketing [3]
-
Approved Marketing electives [9]
Requirements
for the Marketing Minor: Barney Students
-- Credits: 12
- Marketing
electives selected in consultation with a designated
faculty advisor [12]
Requirements
for the Marketing Minor: Non-Barney Students
-- Credits: 15
- MKT
310 Introduction to Marketing [3]
-
MKT 325 Marketing
Communications [3]
-
MKT 340 Consumer
Behavior [3]
-
Two approved electives from Marketing or Management
[6]
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